For its spring 2014 advertising campaign, A.P.C. sought out photographer Walter Pfeiffer, a guy known for his borderline obsession with capturing the free spirit of youth. The Swiss photog, who's been deep in camerawork since the 1970s, shot the spot against a natural backdrop of sprawling greenery and moss-pocked boulders, with a goat in tow.
Acclaimed model Adrien Sahores wears a few key pieces from A.P.C.'s latest collection - the light-wash dad jeans and patterned button down are huge highlights.
Check out the ad spot above, then go to A.P.C. for more.