For half a century, The Baxter of California has been churning out some of the best men's grooming products. To celebrate, the brand dropped this Andrew Hines-directed film that takes you deep into the its well-groomed history. Learn about the origins of the company and several other key moments that have contributed its longevity.
For those unaware, The Baxter of California was founded in 1965 by Baxter Finley, a former ad executive. Finley saw a void in male skincare products at the time, took advantage of that, and has since been at the top of the game. Today, the brand produces several premiere items, such as shampoos, soaps, and even a badass straight razor strop in collaboration with Bison.
Watch the video above, and get inspired to finally clean up your act.
