The Great Depression spurred a flurry of government activity. One part of this was the Federal Arts Project, designed to give work to America’s struggling artists. As part of this, the US commissioned a series of posters celebrating the beauty of America’s landscape entitled “See America.”
Inspired, the Creative Action Network, an independent community of artists, decided to give this initiative a 21st century update. They have launched a crowdsourced art campaign to revive the “See America” spirit, enlisting illustrators from every state to draft a collection of new posters honoring the majesty of America’s natural parks, giving work to the nation’s artists once again.
The Creative Action Network posted the original hand-printed posters online on the day they opened their own “See America” exhibition at the Franklin D. Roosevelt Presidential Library and Museum in Hyde Park, New York. Some artists chose to adopt the aesthetic of 1930s America while others applied modern, innovative design concepts, such as minimalism, to their posters.