When IKEA created billboard installations with real people in functioning domestic environments, we thought it was the coolest thing we had ever seen. RA Voskhod may have blown them out of the water with this brilliant billboard for Double Grill & Bar. The photo of a large steak was rigged with bars that created grill marks when lit on the fire. The finishing touch was a stamp of the restaurant's logo on the meat. This was a controlled burn and we're glad that it all went according to plan, otherwise it would have been an epic advertising fail. 

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[via DesignTaxi]