This Lingerie Company's Bra Won't Unhook Unless She's "In Love" (Video)

This Lingerie Company's Bra Won't Unhook Unless She's "In Love" (Video)Image via YouTube

Japanese lingerie company Ravijour is currently working on designing a bra that only unhooks if the wearer is "in love." 

Brand researchers have come up with a way to quantify such a feeling - according to Ravijour designers, true love happens during the secretion of a substance called catecholamine, which produces an "instant boost in excitement." Once a woman feels that spike, the bra automatically busts open like a post-wooing prize. But if said lady isn't having your thirsty barside pick-up lines, the hosiery remains locked.

Ravijour hasn't come up with an official product just yet, but if this effort pans out, it's curtains for some - for others, it's an opportunity to dust off that guide to chivalry and get on a 1-800-FLOWERS mailing list.

[via Ravijour]

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Tags: japanese, lingerie, company, ravijour, bra, unhook, love
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