James Franco Plays an Art Advisor in Isaac Julien's Seven-Screen Film Installation, "Playtime"

He won't stop until you take him seriously.

Image via Victoria Miro

On January 24, Isaac Julien's film Playtime opened for its world premiere at Victoria Miro in London. The seven-screen film installation is described as a work about "interconnecting figures in the world of art and finance with the real stories of individuals deeply affected by the crisis and the global flow of capital." James Franco stars as an art advisor, one of the main protagonists in the film. (Watch the trailer here)

Other characters including "the Artist" and "the House Worker" are played by an international group of actors including Maggie Cheung, Mercedes CabralColin Salmon and Ingvar Eggert Sigurğsson, with Swiss collector and auctioneer Simon de Pury playing himself. For more information on the installation (showing now through March 1), head to the Victoria Miro exhibition page. Also, check out Isaac Julien's exhibition "Ten Thousand Waves" installation at MoMa through February 17.

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[via Guardian]

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