As seen on: Selfie-addicted teenagers who have 100,000 Instagram followers for no discernible reason whatsoever; dudes puking in campus bar urinals; your younger brother who's forced to wear your hand-me-downs begrudgingly

Hollister is like an Abercrombie & Fitch for people who prefer a superficial notion of Southern California to huffing keyboard cleaner in a postmodern moose lodge. Like, if you're more of a shirtless surfer guy than shirtless, trust fund-dependent rugby player, then you're going to want to go in the store with the cabana-style roof and all of the lights off.