It's the nightmare of every influencer out there. You just spent mad money and called in mad favors to get your hands on that "rare" piece and were so excited to rock it to some influencer-only event. But then you show up just to find another guy rocking the exact same thing. Life. Ruined.
Besides having their testicles dipped in lava, this is literally the worst thing that can happen to a stylish person. They don't want to be dressed like anyone else because comparisons are made and people start talking about who looks better. It's also an unwanted reminder that rarity is in the eye of the beholder.