Renowned Clothing founder John Dean figures everyone should enjoy a bit of eminence.
That's the idea behind his Ohio-based brand, which first dropped two years ago and has been gaining traction among the likes of Chris Brown and Rich Homie Quan since. Styles of the utmost street-consciousness simultaneously maintain exclusivity, and each piece holds a certain universal wearability; yeah, Paige Hurd rocked a gold tee with a huge "R" on it, and so can we.
Renowned's latest capsule collection for winter '13/'14 surrounds the concept of distortion like a fleet of low-flying ravens - using static and warping techniques, the brand put together a lookbook for the "RICHH" hoodie, static tee, black 3M heritage shirt and TSA surveillance sweatshirt. They're portrayed in this wobbly, slightly shifted manner - meant to switch up point of view. There's also an homage paid to Nelly circa 2002 in the photos. See if you can spot it.
[via Renowned Clothing]