Paula Scher Designs a Typographic Holiday Greeting for Cooper-Hewitt

It's beginning to look a lot like Christmas.

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Complex Original

Image via Complex Original

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Graphic designer Paula Scher of Pentagram created this impressive holiday greeting for Cooper Hewitt, the Smithsonian's National Design Museum. Scher created the phrase "Ho ho ho" in more ways than we can count out of various typefaces and objects including marbles, balls, dartboards, and tons of other things that form h's and o's. The typography flashes at a quick pace with dizzying transitions, but the visuals appear long enough that the viewer can make out the message. Set to a score of jingling bells, the 25 second animation could not possibly be more festive. You're going to want to see this more than a few times to make out all of the imagery Scher incorporated into the design.

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[via CooperHewitt]

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