Kanye West isn’t the only rapper opening pop-up shops this season. Drake is bringing his OVO imprint and getting together with Cash Money for Pop-Up shops across the country and across the border. Dubbed "Welcome to the Family," these temporary shops will have real estate spaces in shops like Alife NYC, UNKNWN Miami, RSVP in Chicago, Refresh in New Orleans, Y&R Showroom in Los Angeles, and Capsule in Drizzy’s hometown of Toronto.
Included in the collection are tees, sweaters, long sleeves, and headwear available from Dec. 14 to Christmas Eve. Luckily you don’t have to wait until then—the first seven pieces are now available on the OVO website. The pieces take it back to the golden era of New Orleans hip-hop, while embracing the future that Drizzy will obviously be playing a part in ushering in.