Kanye West doesn’t just want to make music and clothes, he’s also empowering others to forge their own path in this world we call fashion. In fact, the words from his most recent rant on Sway in The Morning have birthed a new brand. (Sway himself has even been inspired by the interview to make a little guap with his “I Go The Answers”  tee). 

It Ain’t Ralph Tho takes its name from the same interview where Yeezy quips at Sway’s small-level clothing operation. For now, the line just has two T-shirts with Kanye’s saying in oozing print, priced at $30 each. But sweatshirts, snapbacks, and beanies are on the way. 

Visit the It Ain’t Ralph Tho web-store to purchase.