One significant element of guy's style has and always will be comfort. The cozy boy movement embraced this fact and took it to the next level, making guys' dreams come true when it became acceptable in 2013 to roll out of the house draped in head-to-toe sweats and other comfy items. All of a sudden, off-duty gear became some of the dopest shit you could rock, and brands like Reigning Champ, Shades of Grey by Micah Cohen, and Undefeated made all aspects of life very relaxing.