Artist/Designer Gosha Rubchinskiy just directed this new Supreme editorial for Dazed Digital. It was shot in Russia, where it should be obvious as fuck a guy named "Gosha Rubchinskiy" is from and where apparently NYC skate culture has been hella influential on youth culture following the downfall of the USSR. As you can see, he opted for the VHS effect, which is kind of disappointing considering that is the single most hackneyed effect for lookbook videos at this points except for, you know, girls with huge butts. But, like I said, homie is from Russia, so maybe we should cut him some slack? For all we know, VHS is the most up-to-date form of videography they have over there. Blockbuster is fucking crushing it for all I know. Maybe they can't keep Ace Ventura: Pet Detective on the shelves.