Rascals’ approach to its Winter 2013 video is a little weird, but that’s what keeps your eyeballs fixated on the screen. It’s dark, trippy, and you don’t know what the hell is going on with the weird shadowy figures walking around. The video may blow your mind, but so will the clothes. Outerwear, hoodies, pants, and shirts come styled in patterns and jersey designs that might also make your face melt.
There are plenty of dope Danish brands dudes might already know about, and Rascals is definitely one of them. This Copenhagen-based brand is killing it right now. Its collections have taken hip-hop styles from the ‘80s and ‘90s and resurrected the looks in a whole new way. If you want to enter the bugged out world of Rascals, watch the whole clip above and don’t freak out too hard; It’s only a video.
[via We Are The Market]