Palladium has teamed up with electronic dancehall act Major Lazer for a music video highlighting—literally—the brand's boots. Seen throughout the fluorescent video are Palladium's stonewashed canvas Pallarbrouse Baggy boots, and the waterproof Pampa Sport Cuff. Both are great for winter and, as we learned from this visual, can also survive plenty of festivals.
As for the video itself, we can definitely say that this will make you dutty whine around plenty of Jamaicans. The visuals are set to Major Lazer's single "Sweat" by Laidback Luke and Miss Dynamite, and features krumping crew The Underground Street Chronicles putting on a show of serious gyrating movements. It makes you think sweating wouldn't be that bad if it glowed in the dark.
Get on the Palladium website now to purchase these shoes. Then take your new killer dance moves and proceed to murder dance floors out there.
Check some behind-the-scenes shots above, and view the full video below.