H&M’s next big collaboration with Isabel Marant is almost upon us, but the retailer dropped another big announcement. This Thursday the retailer will be opening a 42,000-square foot flagship location right smack in the middle of Times Square. To give you an idea of how big that is, this location will have 300 employees, 24 registers, and 44 fitting rooms. This store should be able to handle all the foot traffic that goes through Times Square everyday, and it will be open from 9 a.m. to 1 a.m. everyday.

The Swedish-retailer is making a big splash during the opening of this new space. Not only will they have a huge neon H&M sign taking over the New York City skyline, but Lady Gaga is expected to light it up and cut the ribbon for the 12:01 a.m. opening this Thursday. Expect a lot of “Yaaas Gaga” screams to follow her everywhere she goes as the pop star sticks around and shops for a bit. This will also be the first H&M store worldwide to carry the new Isabel Marant collaboration. If you thought Times Square was crowded already, get ready for more people.

[via WWD]