Era: The Streetwear Explosion
"I picked this shirt not so much from a graphic standpoint but what it meant to street culture that a very urban hip-hop entity, like Dipset, who maybe just a few years prior to this might have signed a deal with Johnny Blaze clothing or whatever, now chooses to do a collaboration with Supreme.
"This raised the bar on where streetwear was going at this time. It opened it up to a whole new audience so now all of a sudden these fans of Dipset were like 'Oh shit, what’s this Supreme shit? Barbarua Kruger, what?'
"It’s funny how people who listened to Dipset all of a sudden had Barbara Kruger in their vernacular now. The importance of this shirt was bridging the gap of what was happening."