Era: The Wonder Years
"It’s sad that when you Google 'Double Down tee' nothing comes up that is from his design. Double Down did a whole series of subway shirts back in, like, '98. They just did every train. This is pre-MTA licensing steez. The MTA didn’t even realize that people wanted these things and the MTA eventually shut Double Down down and stopped them from doing this.
"Trevor was the founder of Double Down and he probably had like a good five year run with these, where he was just milking it really hard. Some would consider that theft, some would consider that a crime. But really, the New York Subway System, you couldn’t have a more public open thing. It's like the melting pot of the world—the subway. He just took it and made shirts out of it and realized that there was somewhat of a following or an allegiance to your subway line almost like an allegiance to your sports team. Like, 'Yo I rep the six train!'
"And honestly, the MTA slept on it, and Trevor was hip to it and made a ton of money off of it, and more power to him. I don't think he stole anything. I think if it wasn’t for him, the MTA would never realize that there was a commodity that they could make money off of in their identity. If anything I think the MTA owes him a tip.
"He definitely did it first. And in fact, even before MTA shut him down, there were people that did it after him, but he was for sure the first person who did it. Then people started to bite Trevor and I remember he was really down on it. I remember him saying, 'Oh man, people are starting to catch on.' And I'm like, "Yeah, you know, there's only so much you can do.' And then the MTA came and shut everyone down.
"You know what he did, he did a design that really, really murdered it. There was a Puerto Rican day parade in '98 or '99. At the height of when he was really killing it and printing money with these train shirts. For the Puerto Rican Day parade, he took a 6 train shirt and instead of the green background he did the Puerto rican flag background. On the circle with a 6 on it which is the train that you would take to Spanish Harlem.
"That year at the Puerto Rican Day parade, every single individual was wearing the shirt. He must have sold like 50,000 of those shirts or something. As a fellow business owner and friend at the time, I was like, 'Man, talk about striking while the iron's hot.' Just crazy hustle."