Imagine a world where you actually knew what was in the printer ink you were buying for your inkjet machine. Imagine knowing how it had been tested on animals and the effects the ink had on the environment. Imagine being reminded of these things each time you went to refill your machine.

That’s exactly the rebranding that an Australian communications designer, Celeste Watson, achieved. The Melbourne-based artist combined the iconic packaging of Chanel No. 5 perfumes, with the implied contents of Hewlett Packard printer ink. The result forces the consumer to consider the cost of such supplies: environmental, ethical, and financial. By refocusing the packaging to keep up with the cost of the liquid inside, the discrepancies are made bare, in an ironically ornate fashion. 

“This self-initiated brief is a response to how absurdly priced household printer cartridges are. This project aims to resolve the current discrepancy between the price of the product and its packaging,” the designer writes on her Behance page. You can check out more of her work on her website proper.

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[via PSFK]