First, it was Vogue in July, causing a scene in New York by getting Daft Punk out in public with Karlie Kloss for what many assumed was a music video shoot. Karlie and the robots are captured holding arms on the street and getting close in the photo studio. Karlie even holds tiny polaroids of the robots with a longing expression.
Image via Vogue / Photo by Craig McDean
Second, it was CRFashionBook in August, Carine Roitfeld's magazine, who captured Daft Punk getting extra intimate with Milla Jovovich on a couch. There's hand-holding, face-grabbing, and a transparent bodysuit for a story titled "digital love."
Image via crfashionbook on Tumblr / Photo by Mathieu César
Now, it's The Wall Street Journal, who has Daft Punk on their latest cover, honoring them as their Entertainment Innovator of the Year. In what may be intentionally unoriginal, or perhaps part of Daft Punk's continually brilliant Random Access Memories rollout, they've cast Gisele Bündchen for the spread, who gets her thigh and shoulder held by the robots.
Image via The Wall Street Journal / Photo by Terry Richardson
So what's it all about? With no tour announcement (yet) and an album released in May that got a range of mediocre and enthusiastic reviews, the WSJ story seems to emphasize what an impact they made in culture this year alone.
Collectively, these shoots make us wonder what kind of image the robots are trying to put across, albeit a sexy, ultimately cohesive "Daft Punk got game" one. Individually, they make us wonder why all these huge magazines would be ok with the same concept, executed similarly, by high-profile photographers. Is it to keep the Daft Punk visual narrative going or is it taking the easy route? Regardless, it's not crazy to expect another model to fall under the robots' spell soon.