Nike Snowboarding produced a two-part film entitled Never Not which showcased some of the best snowboarders in the world in some of the most beautiful, snow-covered places in the world. In one of their many profile pieces, they spoke with photographer Andy Wright about his experience shooting for the film in Russia. Wright says that he enjoys talking about the process of taking photos and hearing stories from other photographers because most people have no idea how involved the job is and only see the end result. He also tells a funny story about the time he mistook a frozen canal for shovel pavement and took an unexpected (and very cold) dip:

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[via Hypebeast]