You'll no long be able to buy Saint Laurent at Paris boutique Colette, thanks to a parody T-shirt that rubbed the fashion house the wrong way.
The shirt is by a brand called What About Yves and comments on Creative Director Hedi Slimane's decision to rename the label last year—axing Yves Saint Laurent, the eponymous name of the label's original designer. Straight to the point, the shirt reads, "Ain't Laurent Without Yves," and has caused Saint Laurent to cancel its spring/summer 2014 order from Colette, WWDreports.
Colette's Creative Director, Sara Andelman, told the publication her shop has been excommunicated by Saint Laurent, and it's because the brand felt the T-shirt caused serious damage to its name and reputation. And to add insult to injury, Andelman's name had been removed from the guest list of the brand's Paris Fashion Week Show.
Andelman had agreed to remove the tee from Colette's website in September after being contacted by Saint Laurent, but continued to sell it at the physical store location. "There's no doubt that it's not a Saint Laurent product," Andelman said.
This news comes at a bad time for Saint Laurent. The other week, Kanye West fired shots at Slimane during a BBC One interview with Zane Lowe, and revealed that his song "I Am a God" was about being snubbed by the designer at Paris Fashion Week. He also admonished the designer for not recognizing that rappers are the new rockstars, a nod to Slimane's tendencies to draw inspiration from rock 'n roll artists.
[via WWD]
