San Francisco-based artist and designer Jeff Canham was approached by Stussy to create signs for their Stussy Livin' General Store. The brand left the details of the design in Canham's capable hands and only specified the words he needed to include. As a master of typography, Canham managed to produce signs that have that old-timey general store look but still feel like they belong and represent the brand well.
Watch Canham at work below and listen to him talk about the entire process from commission to completion:
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[via Hypebeast]
