Hawaii-based In4mation escaped the islands and headed out to New York City to shoot its Fall 2013 lookbook. NYC is a far cry from the warmth and sunshine of Hawaii around this time of year, but it’s perfect for the dark after-hours look the brand going for to document this season's goods. And if you plan on wandering the late-night streets boozing the night away, In4mation shows how you can do it in style.
To help capture these late night drinking moments, the brand enlisted the talents of skate and lifestyle photographer Matt McGinley to do what he does best. McGinley captures the usual dopeness we've come to expect from the label, including tees, caps, and cut and sew items. Whether you plan on styling in the daylight or keeping the crispiness going late into the night, In4mation will keep you laced so make sure you head to their site when the collection drops later this month.
