Award-winning portrait photographer Gregory Heisler has produced gorgeous photos for leading magazines including the New York Times, ESPN, Sports Illustrated, Esquire, and over 70 covers for TIME, as well as for brands including Nike, American Express, and Merrill Lynch. Heisler's new book 50 Portraits is filled with the stories and techniques he used to achieve his shot. In the video below, Heisler explains why he chose to share his "secrets" and gives a few freebie tips from the book out now:

[via YouTube]