You've seen that Rick Owens DRKSHDW coat Yeezy's been repping, right? Of course you have because you definitely read Moy's review of all of his Paris Fashion Week fits. But I bet you didn't know that same coat comes in black, which, objectively speaking, makes it better. What I'm saying is, you still have to pay $1,800 for a coat, but at least you're getting a objectively cooler coat. It's like if you were at Whole Foods (read: Fairway) and rainbow chard was the same price as basic bitch chard. If you don't buy the rainbow chard then I don't know, dude. Like, what the fuck? Who are you even?