Sam Mc Is Ready to Kill the Unisex Style Game Next Year

Sam Mc Is Ready to Kill the Unisex Style Game Next Year

Earlier this year, we declared that Sam McWilliams, who runs his eponymous brand, Sam Mc London, would become hip-hop's next go-to designer. The reason we said this was because of the increased interest in unisex and sports-inspired clothing—both of which his brand offers. Little did we know, that McWilliams would show at VFiles' NYFW show, and then launch a crazy good ad campaign for spring/summer 2014. You could say that we had more than a hunch.

McWilliams' ad campaign plays around the concept that both dudes and women can wear his clothes, and neither would look out of place. There are motocross-like jerseys, printed T-shirts, and matching shorts thrown into the mix. And the collection not only looks like pieces that are currently on the verge of popping, but also a head of the curve for next year.

Needless to say, we're going to be talking about McWilliams more often.

[via V Man]

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