The dudes at Concepts are evidently all about that "so fugly, it's dope" wave. New Balances are pretty geriatric to being with and then they went ahead and made this 998 style in an absolutely heinous combination of colors. And yet, it works, probably because of the silver 3M fabric and royal blue peppered throughout in an effort to trick your brain into thinking these are actually practical. "But what if I'm out at night, walking on the side of the road? Won't these shoes help me out then?" The fuck you doing walking on the road alone at night anyway, breh? Like, if you think you're actually going to ever need 3M fabric except for shining on dudes in the club, you've lost your damn mind. Actually that's a totally practical use for cool sneakers. The Concepts x New Balance 998's drop September 14.