As a part of their new "Just Do It" campaign in Turkey, Nike and Weiden + Kennedy of Amsterdam created this smart ad to get more people involved in sports. According to Nike, Turkey ranks among the lowest in sports participation out of all the European countries, so their goal is to help athletes "start a real movement in the streets." The ad features Turkish athletes Burak Yılmaz, Didier Drogba, Gamze Bulut, Naz Aydemir, Engin Atsür, Birsel Vardalı, and other athletes each doing their part to control a massive human printing press. Each pedal, punch, kick, and pushup adds another element to the "Made By Movement" art prints to be given out to athletes who can "prove they’ve got the moves" via the digital component of the campaign at Nike.com/hareketet.
Nike Turkey brand marketing director Murat Gun says with this campaign they are "challenging the idea that sport is difficult and only rewarding at the professional level. By highlighting the fun nature of sport and enabling people to enjoy movement, we're showing that they can achieve amazing things and surprise themselves in the process by just doing it." Check out the awesome video below:
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[via PSFK]
