Goodhood’s approach to making a lookbook interesting is always one to look out for. Whether its with a yo-yo champ or putting girls in menswear, the London store knows how to catch our eye. One of our favorites has always been its constant push to put an illustrator on the map by recruiting them to sketch up a lookbook. That tradition continues with its latest winter 2013 stock.

For its latest lookbook, the store taps the talents of illustrator Jeniffer Williams to draw up looks from some amazing looks. The brands illustrated include Norse Projects, Perks and Mini, Indigofera, Universal Works, Soulland, and AFOUR. And in addition to a dope concept, it sure beats paying a few diva models by the hour. Get these items now on the Goodhood website.

[via Selectism]