1. Designers become really important to you.
If you know at least one sneaker designer, it's most likely Tinker Hatfield. The visionary man is to Jordans what Hedi Slimane is to Dior—he ushered in a new era of design, influenced a bunch of people after him, and made sneakers that weren't only technologically innovatie, they were covetable, well-designed items. In that sense, he's more like the Steve Jobs of Nike.
When a designer's work speaks to you on an emotional level, that says something about the quality of their products. How guys feel when they throw on something from Engineered Garments or a perfectly-tailored suit can actually make them become a bigger fan of label. Of course, if you're the type of guy who buys HTM Nikes because of what the initials stand for, then you already know.