If you know at least one sneaker designer, it's most likely Tinker Hatfield. The visionary man is to Jordans what Hedi Slimane is to Dior—he ushered in a new era of design, influenced a bunch of people after him, and made sneakers that weren't only technologically innovatie, they were covetable, well-designed items. In that sense, he's more like the Steve Jobs of Nike.

When a designer's work speaks to you on an emotional level, that says something about the quality of their products. How guys feel when they throw on something from Engineered Garments or a perfectly-tailored suit can actually make them become a bigger fan of label. Of course, if you're the type of guy who buys HTM Nikes because of what the initials stand for, then you already know.