The Goodhood store is on it’s own. Following past collaborations with established brands like Soulland and Norse Projects, the London-based store is going solo with its first in-house collection.
An early trick-filled teaser was revealed when they featured the new collection on yo-yo campion CJ Garner. Now we get a closer look at the new GOODS line. The shop is starting out small, but it contains two staples no menswear or streetwear closet should be without: a tee and an Oxford button down shirt. Designs implement tie-dye on a tee fashioned to look like a jersey, and polka dot patterns on the classic button down. Also included are bucket hats, a backpack, and a yo-yo—of course. Visit the Goodhood store website to shop the new collection now.