The ‘70s are known for a lot of things. The birth of punk rock, leisure suits, flared pants, and shows like H.R. Pufnstuf. And when it comes to Levi’s ads from that era, it's not cowboys and rugged dudes in the spotlight, nor do they feature young people going forth to spoken word—rather, they're all about trippy animation.
Levi’s commissioned illustrators and artists like Allen Alridge, Victor Moscosco, and John Van Hamersveld to create the magic they’ve done for bands like The Rolling Stones and The Grateful Dead. The results are images that look like they were drawn while under the influence of psychedelic drugs.
To be a fly on the wall during these ad meetings must have been interesting. We like to think it's a little like the Mad Men episodes where Roger took acid or the whole team was on speed. If you want further mind explosions, check out the Levi’s commercial from the ‘70s below.