Kendrick Lamar doesn't bear the sole responsibility for the resurgence of thoughtful L.A. hip-hop, but the West Coast rapper sure hasn't done anything to hamper the importance of his city, either. And he's always repping for the City of Angels, too.
During his performance yesterday at Lollapalooza in Chicago, Lamar wore a "Small Pox" T-shirt from L.A. streetwear brand Born x Raised. The brand might be unfamiliar to most, but Lamar's co-sign carries weight, and the brand, which is stocked at Union Los Angeles, is sure to garner more attention. Of course, Union is always steps ahead of the rest of the gameâ€”it has already done a collaboration with the brand.
Right now, the tee the rapper wore on-stage is unavailable, but a host of other graphic T-shirts from the brand are currently available on Union's e-commerce site.
[via miss info]