James Franco shows his support for Deitch on Instagram.
Six days after MOCA made Deitch's departure official, James Franco posted an image of himself talking to the doomed director with the caption "LA doesn't deserve jeffrey Deitch" on Instagram and Twitter. With over 15,500 likes, Franco does not stand alone in anger (or, as Hyperallergic deftly points out, "maybe they just think Franco looks cute in the pic.").
LA doesn't deserve jeffrey Deitch http://t.co/5ZrwvxO4ah— James Franco (@JamesFrancoTV) July 31, 2013
Incidentally, the show Franco curated with Deitch last May, "Rebel"—from the film Rebel Without a Cause—was a deadly stab in many Deitch attacks. The fated friendship goes back even further. 2010, Franco was the star in Deitch's show, "SOAP at MOCA." At the time, Franco was acting the part of an artist on the soap opera General Hospital, and Deitch welcomed the production into MOCA's Pacific Design Center to film an episode. Afterwards, Franco screened a movie about exhibition/performance/bad TV episode in the museum proper. Stunts like this did nothing to help Deitch's reputation.