Every tradeshow season brings forth brands attempting to get buyers, bloggers, and the media to take an increased interest in the product they have coming out in the upcoming seasons. Normally, this is done by giving away small "thank you" bags and free clothes. But the brands who are on top of their game see this time of year as an opportunity to throw the trillest events—and G-Pen did just that.
The brand, which makes personal vaporizers, knows a thing or two about getting wavy, and enlisted a group of friends—CLOT, SSUR, Claw Money, Snoop Dogg, Dr. Romanelli, and Undefeated—to host a carnival in the middle of Agenda Tradeshow in Las Vegas. Included in the games were SSUR's "Shoot the Shit," and Snoop Dogg's ring toss that landed around the necks of Colt 45 bottles.
All the signs were done by street artist Espo—but that's just the tip of the iceberg: SSUR's booth included an installation of a mermaid swimming in a massive tank. If you thought the NYC streetwear brand couldn't top its Project MVMNT booth from last tradeshow season, think again.
Even Jim Jones rolled through to catch a glimpse of the Caviar Cartel's collection for spring/summer 2014.
The team at G-Pen told us they just wanted to do something different than the rest of the presenters at the show. Looks like it's a success.