It's not secret that Black Scale is a rapper-favorite streetwear brand. It makes sense, and with the brand's fall/winter 2013 collection, we don't forsee the brand's popularity as fleeting. We already received a look at the cold-weather collection, but the accompanying video lookbook adds a new depth to the pieces.
The brand narrates the mixture of dark and bright images, and explains why his clothes often have a dark aesthetic. "Without the dark, there's no light, so they're both beautiful. If it was just light, it would be bullshit."
And its seen in the clothes: There's an over-dominating presence of white and black designs, but there are pieces of color sprinkled in, which is interesting, especially for Black Scale to branch out in the dead of winter. But that's keeping it real.
[via Black Scale]