7. You justify high prices based on your passion.
On the left is Metroplex, a two-foot tall Transformers toy exclusive to San Diego Comic Con 2013. The price? Only $125, at least, that's before it hits eBay. Right next to it is a super ill Engineered Garments Ground Jacket, made from polyester and cotton with a snap-button placket, detachable hood, and a fit that's so on-point you'll swear it was made for you. It'll also set you back $439. In both cases, dedicated nerds and clothing enthusiasts will look at these prices and think the exclusivity justfies the cost of the product. Meanwhile, outsiders will look at both people and think "you paid how much for that thing?!"