The site is an online community and platform that pioneered online coverage of the fashion industry, particularly the site's digital fashion films. The site has worked with John Galliano, Kate Moss, Rick Owens, Comme des Garçons, Alexander McQueen, and a ton of other labels and personalities from all levels of the industry. SHOWstudio was also one of the first to live-stream fashion shows, and has garnered numerous awards for its technological and strategic breakthroughs.