34. CDU CSU by Josephine Meckseper, 2001

Meckseper's work has consistently engaged identity with commodity. In this piece, the German-born artist equates the CDU and CSU—the initials of two opposing political parties in Germany—to baubles around the necks of two nearly identical women. The point here is that identifying with any political contingent is simply a signifier of capital allegiance—these women have purchased ideology, and they aren't any different from each other for having sought out subtly distinctive brands.

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