"We wanted weird and cool," Kenzo creative director Humberto Leon told the New York Times regarding the label's Fall/Winter 2013 ad campaign. “A lot of people discover a brand by flipping through a magazine, so I want to give Kenzo a voice that is different from everything else.” And they achieved just that. The brand rolls out its new ad with models, who are surrounded by insects, pinned to a board, a cat peeking out of a shoe, and a photo of a model's foot alongside her hand, amongst other things.
Leon and Carol Lim worked with Maurizio Cattelan and Pierpaolo Ferrari of Toilet Paper, a picture-based magazine, on the campaign. "There’s something so exciting about watching the Toilet Paper team work," says Leon. "Maurizio, Pierpaolo and Micol express a huge essence of freedom in their methods and when we initially discussed the inspirations for the campaign, we were blown away by their immediate suggestions for interpretation. As soon as the shoot began, the images evolved even more. We couldn’t have imagined better, sharper or more perfect images to represent our fall/winter collections and are delighted to have had the opportunity to collaborate with such an inspired group."
This kind of ad is no surprise though, considering Kenzo has released some pretty weird, but interesting ones in the past. In January, they released the brand's Spring/Summer 2013 ads, which featured two models posing in an "X" silhouette (one was upright, the other upside down).
Watch behind the scenes footage from the Fall/Winter 2013 campaign below.