Not too long ago, folks started to speculate if Kanye West would collaborate with French fashion brand A.P.C. thanks to an interview with W Magazine that stated Yeezus would have a "new men’s capsule collection of jeans, T-shirts, and hoodies for a hip French brand, to be unveiled in July."
It's now July, and the suspicions of a Kanye collaboration with A.P.C. have become true thanks to an Instagram that G.O.O.D. Music artist Travi$ Scott just uploaded.
The image, a pair of lightwash denim branded with a red "A.P.C. Kanye" tag, is accompanied by the following text:
"WHEN I FIRST LANDED IN PARIS. YE BROUGHT ME TO APC HEADQUARTERS TO MEET JEAN SEEING THIS COLLAB COME OUT AFTER MANY DESIGNERS TELLIN YE HE COULDNT DO SHIT IS SO FRESH."
The Jean that $cott is talking about is Jean Touitou, the founder of A.P.C., who has been rumored to be a Kanye West collaborator for quite some time.
There's no word yet on what the complete collection will entail, but check back for updates as we piece together the puzzle.
UPDATE: 10:50 a.m.
A.P.C.'s blog has confirmed the collection, and has set a July 14 release date.
Kanye West tweeted early this morning confirming the collaboration, and thanking Jean Touitou for the opportunity. And if you currently go to kanyewest.com, you'll be greeted with an image of the collection's jeans.
Thank you Jean Touitou for letting me create with you http://t.co/ctery9mHJA— KANYE WEST (@kanyewest) July 8, 2013