Era of Prominence: Summer 2012, Spring 2013

Hot off the heels of Watch the Throne, and the Givenchy stage that came with it, Hov toned down his look quite a bit. His style went from leather garments and gold chains to slogan T-Shirts and sweaters, and sometimes camo pants, though the former was more frequent than the latter. We saw him rock everything from Acne's "Global" crewneck to the Rodarte for Opening Ceremony hoodie at an NBA game. More recently, he announced his upcoming album, Magna Carta Holy Grail, wearing a Surface to Air "Go Home" sweatshirt.