Era of Prominence: 2009

When Jay-Z rapped, "I might wear black for a year straight" in "Death of Autotune" he meant it. Throughout the year, he wore the shade during performances, in videos, and events. He even inspired his fans to dress alike—they definitely attended the Blueprint 3 Tour in all black everything, just as Jay did. And while no one can really claim to have started wearing all black first, at the very least, Hov was the one to have popularized it.