Frank The Butcher is one of the most respected people in streetwear and sneakers. From his work with Weeklydrop, CNCPTS, Boylston Trading Co., and a handful of various collaborations, you could say that producing great stuff is just "business as usual" for the do-it-all designer. And his latest brand, BAU (short for Business As Usual,) is poised to take over.
The inaugural collection features T-shirts, sweatshirts, and sweatpants that either display the brand's "BAU" logo, or a wolf mascot that's reminiscent of symbols that adorned '50s-era college sweaters and varsity jackets. As of now, the gear is available in-store at shops such as Bodega, Colette, Saint Alfred, Reed Space, and Wish ATL, but hasn't hit the Internet. However, you can take a look through the new editorial above and see how you're going to sport the threads when you get your hands on them.
Also, be on the lookout for a music compilation to drop in connection with the clothing collection.