The Evolution of Denim in Hip-Hop

Marithé + François Girbaud jeans are a status symbol.

When: 1990s-2000

Marithé + François Girbaud is a French brand founded in 1964 that unexpectedly gained prominence in the hip-hop world. Referenced by everyone from backpack rappers like Del the Funky Homosapien to The Notorious B.I.G., Juvenile probably mentioned in the most in his lyrics. Songs like "Ha" and "3rd Ward Solja" drop the brand's name. But the 2000 music video for Big Tymers' "Numba One Stunna" features Juvenile and Birdman rocking the brand heavily.

RELATED: A Brief History of Girbaud References In Hip-Hop

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