The U.S. site went live at 10 am this morning, and immediately broke the Internet. APC's price point is up there, but not as expensive as designer brands like Givenchy or Louis Vuitton. Still, this isn't an easily affordable collection. T-shirts alone are $120, jeans are $265, and hoodies are going for $250-$280. But hey, if you're used to prices at spots like Supreme, then it's probably not that expensive to you.
It's expensive, but only to "regular people."