Everything You Need to Know About the Kanye West x APC Collaboration

The branding is minimal, but still there.

Kanye West and APC's penchant for minimalism shines through. West's recent minimalist phase is why this collaboration works so well. Known for subtle branding, the red APC x Kanye tags are held on to the hoodies and jeans by two light stitches (similar to a Maison Martin Margiela tag), while the navy and white tees have it screenprinted on the back in a tonal color. Also there is a tiny "APC" embroidery on the backs of the hoodies.

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