Kanye West and APC's penchant for minimalism shines through. West's recent minimalist phase is why this collaboration works so well. Known for subtle branding, the red APC x Kanye tags are held on to the hoodies and jeans by two light stitches (similar to a Maison Martin Margiela tag), while the navy and white tees have it screenprinted on the back in a tonal color. Also there is a tiny "APC" embroidery on the backs of the hoodies.
The branding is minimal, but still there.