18. Puma Logo
Ben says: "A corporate spokesperson who doesn't really say much. Probably a good gig if you can get it."
Puma's logo offers something the other big athletic companies don't: a cat. Sorry Le Coq Sportif, but Puma's feline logo takes the cake. In addition to being prominently featured on the tongues of iconic kicks like the Puma Suede and the Clyde, it gets top billing on models like the Puma Cat 2.